As the founder and principal of Compass Creative Consultants, I bring over two decades of experience in marketing, brand strategy, and business development—paired with nearly a decade of specialized leadership within the family-building space. I’m known for blending high-level strategy with deep emotional intelligence, and I partner with surrogacy agencies, fertility clinics, family formation attorneys, insurance providers, and reproductive health organizations to build brands that are not only effective, but ethical, human-centered, and enduring.
My work is grounded in both professional expertise and lived experience. I built my own family through assisted reproductive technology, including surrogacy, egg donation, sperm donation, and embryo donation. That journey profoundly shapes how I show up in my work—bringing authenticity, empathy, and a deep respect for every path to parenthood.
I currently serve as Co-Chair of the Marketing Committee for The Society for Ethics in Egg Donation and Surrogacy (SEEDS), where I help guide national conversations around ethical marketing practices in the ART industry. I’m a passionate advocate for transparency, education, and integrity, and I’m deeply committed to elevating the standards of how stories—and services—are shared within our community.
Throughout my career, I’ve led comprehensive marketing strategies, built and mentored high-performing teams, and developed thoughtful, impactful campaigns that resonate with intended parents, surrogates, and professionals alike. I believe that behind every brand is a human story—and when told with care, those stories have the power to connect, inspire, and transform.
I consider myself very fortunate to have had many exciting opportunities to develop & coordinate wide-ranging partnerships, working strategically with brands such as Gallo Wineries, Miller Brewing, Sotheby’s, McDonald’s, Soldier Field, Ralph Lauren, McLaren, Ronald McDonald House, and Men Having Babies.
I founded Compass Creative to help businesses develop and deliver their brand promises from the heart of what makes each of them exceptional. I am fortunate to work with many thriving businesses and to collaborate with individuals who truly inspire me.
