Success through earned media and public perception

Shaping how your brand is seen, talked about, and trusted

Melissa Woodle | Comp-ass Creative Consultants

Our public relations services include:

PR Strategy & Messaging

Creating a clear narrative for your brand

  • Define your brand story and key messages
  • Identify what makes you newsworthy
  • Develop media angles and story ideas
  • Align PR efforts with business goals

Getting your brand featured in the press

  • Build relationships with journalists, editors, and producers
  • Pitch stories to media outlets (online, print, TV, podcasts)
  • Secure interviews, features, and expert commentary
  • Manage ongoing media communication

Sharing important news in a professional format

  • Write and distribute announcements (launches, milestones, hires)
  • Target relevant media outlets and reporters
  • Optimize for media pickup and SEO

Building authority and credibility

  • Position founders, doctors, or executives as experts
  • Pitch speaking opportunities and interviews
  • Write bylined articles and op-eds
  • Secure podcast and panel placements

Adding third-party validation and prestige

  • Identify relevant industry awards
  • Write and submit applications
  • Promote wins across marketing channels

Maximizing visibility around key moments

  • Promote events, openings, and announcements
  • Coordinate media attendance
  • Generate buzz before and after events

Keeping your brand controlled during challenges

  • Develop response strategies for sensitive situations
  • Draft public statements and talking points
  • Manage media inquiries
  • Protect brand reputation

Protecting and strengthening your reputation

  • Monitor media mentions and online presence
  • Respond to negative press or reviews
  • Build and maintain a positive brand image

Public Relations Work